Kate Nicholroy is a coach and facilitator, and the founder of The Good Ideas Agency. She helps leaders and teams build cultures where people, and the organisations they work in, can genuinely thrive.

Having worked across L&D, HR, innovation and transformation, Kate is as comfortable with the systems and structures of an organisation as she is with the messier, more human dynamics playing out inside them. She's a systems thinker at heart, forever spotting the patterns underneath how things really get done, and a lover of a good model (ask her about the iceberg, or the elephant and the rider, and settle in). She's also a relentless reader who tends to arrive at every conversation with a book she's currently obsessed with. She trained at Henley Business School and the Academy of Executive Coaching, and holds advanced coaching accreditations from the EMCC and ICF.

Maddie Fox is a coach and facilitator who works with leaders, founders and teams on the human side of how organisations really work. She spent years inside HR and people teams before going out on her own, so she's seen up close how change actually lands, how culture forms in the small moments, and how often the official version of "how we do things here" differs from the lived one.

As a somatic coach trained with the Strozzi Institute, Maddie brings an embodied lens to her work, helping leaders notice the patterns they fall into under pressure and stay present rather than react on autopilot. She's a natural connector, an enthusiastic ranter about the things that make work worse than it needs to be, and a genuine optimist about the things that make it better.

When she's not coaching or co-hosting the podcast, you'll find her deep in a book (she's rarely without one), or out in the countryside with her two dogs.